Binance, one of the world’s leading cryptocurrency exchanges, has placed ads across London’s bus stops featuring Bitcoin. According to a tweet by Binance UK it has placed the ads at 17 spots around the capital’s bus routes. The ads show images of older generations of coins in use, as well as the current British £2 coin, alongside Bitcoin, which is visualised as the biggest coin of them all.
The adverts say, “Money is evolving. It’s time to adapt.” This poster campaign comes ahead of Binance launching in the UK. It announced its expansion into the British market back in June with a proposed launch this autumn. The exchange will reportedly be registered by the country’s Financial Conduct Authority and offer up to 65 digital assets for trading.
In addition to advertising, it has also announced that Binance UK would be joining the self-regulating industry association, CryptoUK, as an executive member.
London is a crypto hotspot, and the city has become a hub for crypto firms looking for new investors. Others have also been using bus advertising, including the controversial HEX token ads. For example, “Ads boasting that the price of the controversial HEX token has risen 11,500% in four months appeared at English Premier League soccer games.” Richard Heart’s Hex token launched an advertising blitz in the U.K., plastering ads on London public transport and in newspapers, as well as at football matches. The ads stated that Hex was a “high interest blockchain time deposit.”
However, many in the crypto community are scathing about the Hex token, comparing the proffered high rates of return to Ponzi schemes and investment scams.
And, as Cointelegraph reports, “Mike Novogratz’s Galaxy Digital bought a full-page ad in the U.K.-based international business newspaper Financial Times, in which Bitcoin (BTC) also appeared prominently.”
It looks like crypto advertising in London is a new trend we can expect to see more of.