The Brave browser is coming good on its promise to pay users for viewing ads with its Basic Attention Token (BAT).
Coindesk reports: “In a departure from typical display ads embedded on websites, the privacy-minded web browser is debuting small notifications that aren’t wedded to particular sites. The notifications, visually akin to those of the Slack desktop app, feature promotional offers from different brands.”
Furthermore, Brave users have to opt-in to the Brave Rewards system. Brave CEO Brendan Eich said, “This is what we’re excited about because it doesn’t require publisher opt-in; the main model for us is advertiser-to-user.” Describing the notifications as the “top of the funnel,” Eich explained that if the user clicks on one, they will be taken to a site with more information about the given offer.
It is also important to note that the Brave browser can be used without any ads being seen. However, Brave is offering its users an incentive to join the rewards programme: Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave).
According to Coindesk on 24th April, Brave Ads went live on that date with a number of ad suppliers, including Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.
Lin Dai, CEO of TAP Network said in a statement: “Brave is changing the paradigm of digital advertising where consumers are fairly rewarded for their attention.” And according to Brave, TAP is bringing over 250,000 partner merchants and brands to the new platform.
To start earning BAT for letting these notifications pop up, users need to make sure they are using the latest version of Brave. Go the Brave website to download the browser and find out more about earning BAT.