A survey published by Investing.com suggests that Amazon shoppers would be happy to buy more goods at the e-commerce giant, including cryptocurrency. Investing.com reportedly surveyed over 1,000 Amazon shoppers in order to discover ordering frequency and the trust level customers have in the company. They also looked at which products people were most comfortable buying from Amazon.
Almost one third of Americans turn to Amazon as their first port of call when looking for products. And there are 90 million customers in the USA using Amazon’s Prime service and spending an average of $1,300 annually, which is almost double what non-Prime users spend. As the survey discovered, the Prime service is one of the foundations of Amazon customer loyalty.
The Prime members are predominantly Millennials (82.4%), but Generation X (73.4%) and Baby Boomers (69.4%) are also present in substantial numbers. The main reason customers subscribed to Prime was free, fast shipping on eligible purchases, the survey revealed, with subscribers adding that TV and movie streaming (48%) and Prime Day deals (28%) were also top reasons for their decision to pay for the service.
Customers would buy crypto from Amazon
When asked what kind of products they feel comfortable buying under the Amazon brand, 12.7 percent of the respondents named cryptocurrencies. Other hypothetical Amazon-branded products included medical marijuana (13.5 percent), prescription drugs (9.3 percent), computers (72.9 percent), coupons and deals (10.6 percent) and even healthcare (15.3 percent).
The one thing most people are waiting for is the launch of Amazon’s own cryptocurrency. Changpeng Zhao, CEO of Binance exchange, said recently that he doesn’t believe Amazon can avoid issuing a digital asset, saying, “I don’t understand why anyone would not accept crypto for payments. It is easier, faster and cheaper to integration than traditional payment gateways. Less paperwork. And reaches more diverse demographic and geography.”