Jaguar Land Rover to give drivers crypto for data

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Jaguar Land Rover (JLR), the maker of Jaguar and Range Rover motors, may allow drivers to earn crypto rewards for sharing their data.

JLR is trialling blockchain technology that will allow drivers of its cars to “automatically report road condition data, such as traffic congestion, to navigation providers or local authorities and, in turn, receive IOTA tokens,” Coindesk reports.

The initiative is a partnership deal between the non-profit IOTA Foundation and JLR. The technology will feature a ‘smart wallet’ and allow drivers to use their crypto rewards to buy coffee, pay road tolls or for electric charging. Furthermore, drivers will be able to top up their smart wallets using conventional payment methods.

Jaguar said that its cars would be equipped with Internet of things (IoT) sensors to provide data via IOTA’s “Tangle” distributed ledger, including messages. JLR will then share this with municipal authorities and gave an example of a tree blocking a road. The car could communicate this road hazard to the authorities via the technology. Road conditions and more accurate, local weather reports are other examples of data that may be shared.

The pilot is being conducted by JLR’s software engineering centre in Shannon, Ireland. It has already integrated the technology into several vehicles, including the Jaguar F-Pace and Range Rover Velar.

Russell Vickers, a software architect, said: “In the future an autonomous car could drive itself to a charging station, recharge and pay, while its owner could choose to participate in the sharing economy — earning rewards from sharing useful data such as warning other cars of traffic jams.”

JLR has been involved with blockchain projects before. In 2017 it worked with DOVU to launch a platform that would reward users for sharing mobility data such as location, distance traveled and weather conditions.

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