Sweden’s Felix Kjellberg, better known to his YouTube fans as PewDiePie, is the presenter of one of the most popular channels on the platform, with 96 million fans worldwide and an estimated net worth of between $30-$50 million.
Now he’s streaming on DLive, a crypto startup, and after just one month, DLive’s subscriber numbers have shot up by 67%. CCN says, “The company has not released official numbers regarding Kjellberg’s specific impact but it’s safe to say that most of their success can be attributed to Mr. Pie’s exclusive streaming deal. He has made the move because he hopes to be treated as a “real partner” at DLive.
The move to the decentralised platform, which is built on the Lino blockchain (Livestream Now) and uses tokens to reward content creators for their work, is a severe blow to Google-owned YouTube, as he’ll be taking his loyal subscribers with him. He said, “I’m excited to start live-streaming again regularly. DLive is great for me because I’m treated like a real partner just like all of the other streamers on their unique platform.”
To give you another idea of his success, consider the fact that when he announced his move to DLive via a video on 9th April, it was watched 4.3 million times and generated 36,000 comments.
DLive founder, Wilson Wei, said they were excited to be working with him. He says DLive pledges it will never take a cut from content creators’ work through subscriptions or digital gifts:
“DLive is a place where instead of competing against each other, it benefits creators to support one another. PewDiePie has always been a fierce advocate for the value that creators bring with their hard work, time and effort, and he believes in DLive’s vision.”
When you consider that YouTube’s revenues are falling, it is unsurprising that PewDiePie moved to another streaming host. And one of his management team said, “This platform is able to support creators, in terms of revenue share, in a way that is hugely favourable to the creator.”