Last year crypto was all about ‘the boys’, but figures for the first six months of 2018 show that the number of women investing in crypto has doubled from only 6% to 13%. OK, so women are still not anywhere near a majority, never mind equality in this field, but they’re coming.
UK- based cryptocurrency exchange London Block Exchange conducted the market research and it also shows that cryptocurrency is most popular with women in the millennial generation, with one out of five in that age group expressing a desire to invest.
The report also highlights what has been known for some time in conventional finance — women have a different investment strategy to men. Women suffer less from FOMO (fear of missing out) than men do and are more likely to take a strategic approach. Women are also more likely to consult family and friends about their strategy, something that men are far less likely to do; they are more likely to ‘go it alone’.
London Block Exchange’s senior business analyst Agnes de Roeyer, however, believes the male-dominated crypto sector is going through a change. She said: “There’s still a common misconception that cryptocurrency is a game for men, but we’ve seen hundreds of women sign up for our exchange in the last few months and some of the most inspiring and knowledgeable investors, leading the way in the industry are female.”
Research by eToro published in march 2018 revealed lots of interesting data about who invests in crypto. For example, millennials are more interested in crypto than the 55+ generation, which prefers Bitcoin, and every age group seems to like Litecoin equally. The majority of investors are novices and when it comes to investors’ job occupation, there are some real surprises. For example, real estate, sales/marketing, students and those with no occupation are among the largest groups, with finance industry, architecture and building sectors being the second largest. Women favour Ripple/XRP and Neo more than men, while Bitcoin has a zero gender difference amongst investors.